Is this an epic fail?

I am starting to think we will, in fact, fail at our Etsycapade. Driving traffic to the site has been successful, for sure. But I have had almost 10, 000 people visit the shop, and only had 1 sale. Think of it as a brick and mortar store. If you had 10, 000 people walk through your store, and only one person bought anything, it would be a little disheartening. Actually, it's more like soul-crushing. I have a couple of more strategies I am going to try, and if they don't work, I will end up closing us down. What I can't figure out is whether or not this is a reflection on the things we create.

Anyway, I am going to try the new search ads Etsy has in place on their site. Well, I will if they get the bugs out. I have activated them, but they only run for a short amount of time before they stop working. Then I have to go back in and restart them. I am also going to try renewing items to keep us up in recency. Like I said, if this fails, I think I will shut it down. I won't stop crafting with my daughter, and may even open another storefront on another site, but I am just flat out running out of ideas for Etsy.

I have noticed that Etsy picks some favorite shops of their own, and they promote the heck out of them. Always listing items on the front page, showing them off in emails etc. I wonder if without them backing these artists, if their sales would be as phenomenal. Maybe they would. I don't know. I am just feeling the negativity today, and the impending doom of what I hoped would be a great idea. Good thing I didn't quit my day job. Which is where I am headed now. Have a great Friday everyone!