Did you ever think you had what it takes to make money selling your crafts? So did I. Almost a month in, and zero sales. But I have faith. I know I can sell this stuff, I just have to figure out how. So I decided to start keeping this online journal, to document my path to either success or failure. And also to stop anyone else from making the same mistakes I did. Because in the past month I am sure I have made a lot!
I started my little online shop in January of this year. I posted a few items, set up a facebook page, established a pinterest page, and waited for the magic to happen. And waited. And waited. I know my stuff is fabulous, and very affordably priced. It should be FLYING off the shelves so to speak, right? Yeah, uh, not so much. So where did I go wrong?? Ummm, well, everywhere!
A few beginning pointers for you here. Avoid the word "decorative". I used that for damn near everything I posted. Buy a freakin' thesaurus if you have to. I apparently really, really need to. You have to be as creative with your words as you are with your art. Seriously. Paint a picture with words. It's not as easy as it sounds. I was worried about being too wordy with my descriptions. It seems that people who shop for handcrafted items love the stories that go along with them.
So a good description would not be "upcycled decorative vase". Yes, that is one of my items. No, I am not kidding. So, here is a new and improved description that I am toying with.
"Upcycled Butterfly Tattoo Vase". Or maybe "Upcycled Butterfly Design Vase". Or even "The-I-dug-it-out-from-under-the-sink-and-sparkled-it-up-vase". Obviously I am still working on descriptive, yet catchy, names for my items. But one thing I know for sure, it will not have the word decorative anywhere on the damn page!
More trials, tribulations, and really lame item names tomorrow! I'll wish you luck if you wish it back to me! Now go and conquer the world!
